Typography as Philosophy: The Creative World of Ricardo Gonzalez and IT’S A LIVING

IT’S A LIVING represents more than just a word; it embodies a life philosophy for Ricardo Gonzalez, a designer and artist originally from Durango, Mexico, now residing in Brooklyn. His distinctive script style is easily distinguishable, whether it’s adorning expansive murals, contributing to commercial projects for major brands, or gracing the streets as a simple sticker.

The inherent ambiguity within the typographical messages consistently fosters a dialogue between the observer and the artwork. “A word is an image," and an image can be interpreted in countless ways. The direct utilization of typography has been an exploratory journey, with the central objective of challenging our daily existence and creating a positive impact. Ultimately, it’s a living.

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